Follow up is MANDATORY – Telling a customer you will contact them on a certain day or at a certain time and NOT following through on that commitment is a deal-breaker. Not only does the customer get the impression you’re not on your game, but you could miss a valuable opportunity to verify a promised payment has been sent or a dispute has been resolved. Your customers are busy people too and if they’re waiting for a call back that never comes can leave a bad taste in their mouths. Even if you don’t have the exact information they need or want, calling to let them know you’re still working on it removes the impression that you don’t care.
Advertisement
